As a regular MRT rider, I couldn't help but notice the small stickers plastered on the train walls with the title of KFC Cruelty. Upon inspection of their website, it looks like a PETA-backed campaign which encourages everyone to boycott KFC, since they (according to PETA) subject their chickens to physical abuse. To quote the site:
"KFC suppliers cram birds into huge waste-filled factories, breed and drug them to grow so large that they can’t even walk, and often break their wings and legs. At slaughter, the birds’ throats are slit and they are dropped into tanks of scalding-hot water—often while they are still conscious. It would be illegal for KFC to abuse dogs, cats, pigs, or cows in these ways."
Which got me to remembering this article I once read when I was in high school about one of the provinces in our country (I can't remember which one) where they first beat up the chicken (while it's still alive) before it's cooked. The reason for this is the beat-up chicken releases adrenalin through its skin, making it tastier when cooked. I don't know if this is still practiced up to this day (chances are it still is).
Where do I stand on all this? I honestly don't know. Part of me says "They're just chickens! They're food to us!" But still another part of me would hate for that to happen to my pet (if I had one). What I do know is I hardly eat at KFC anymore. After years of eating there, I seem to have developed a sort of taste fatigue for their chicken. Same goes for Jollibee's Chickenjoy.
Anyway, here's hoping PETA will do the campaign below for the Philippines:
(image from tygerland.net)
Would something like that convince you? ;P